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 | | | | | Today’s strong, confident, thriving women are thirsty for a magazine that talks about more than perfect hair, perfect homes and perfect parties. Ask them what matters most, and the answer is simple: connections—with people, family, friends and the world around them.
That’s why we created Hallmark Magazine: to encourage women to be themselves and enjoy their lives.
| Demographic | (000) | % Comp | Index | | Total Adults | 3,850 | | | | Total Women | 3,388 | 88.0 | 170 | | | | | | | Age: | | | | | Age 25-54 | 2,605 | 67.7 | 118 | | Age 35+ | 2,923 | 75.9 | 110 | | Age 35-44 | 998 | 25.9 | 130 | | Age 35-49 | 1,441 | 37.4 | 124 | | Age 35-64 | 2,518 | 65.4 | 124 | | Median Age (years) | 45.0 | | | | | | | | | Education: | | | | | Any College+ | 2,797 | 72.6 | 138 | | Grad College+ | 1,571 | 41.1 | 163 | | | | | | | Marital Status: | | | | | Married | 2,565 | 66.6 | 118 | | | | | | | Children: | | | | | 2+ Children in HH | 1,056 | 27.4 | 111 | | | | | | | Employment: | | | | | Professional / Management | 1,401 | 36.4 | 158 | | | | | | | Household Income: | | | | | HHI $75,000+ | 1,965 | 51.0 | 154 | | HHI $100,000+ | 1,277 | 33.2 | 165 | | HHI $150,000+ | 540 | 14.0 | 175 | | Median HHI ($) | 76,457 | | 143 | | | | | | | Home Ownership: | | | | | Own home | 3,129 | 81.3 | 116 | | Median Value of Owned Home ($) | 256,581 | | 126 |
Source: 2007 MRI Doublebase; Hallmark Publisher’s Prototype | | |
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